Trying to figure out a marketing strategy and budget for your apps is increasingly complicated. When I jumped into iOS App development I only thought about how to go about designing and programming. I missed a very important part. Marketing!
You can have the best designed and the slickest app, but if no one knows about it or can find it, what good is it? Since I’m just starting out and don’t really have a huge budget for marketing I set out to find something useful that could be done within my budget.
During my search I stumbled upon a startup ad exchange network called Tap for Tap. It was very simple to integrate into my apps and it was free to use. It allowed small developers to get ads for their apps in other apps. All you had to do was display ads from the network in your app.
This was perfect for what I wanted and could afford. They have since grown and now look to be a pretty feature rich ad network. You can buy ad spots, but they also still have the free exchange option. I think this is pretty cool. It allows me to earn credits that allow me to get ads for my apps shown without having to spend a lot of money.
I thought I would share this with any other developers that needed a little help in the marketing department. If you have a low-budget or just looking for other ad network options I highly recommend Tap for Tap.